Thursday July 17, 2008, 09:46 pm ET

Maryland, Jul. 17 /Richard Anderson/ -- The way business connect to the digital universe is changing. More and more enterprises are discovering the new broadband options made available to them through a series of cost cutting measures by telecommunication providers. With the recent rush to consolidate, more and more features are being crammed into the current service offerings, which continue to fall in price bringing products like integrated T1 service into the price range of the vast majority of small to medium-size businesses.

From 1997 to 2007, the average cost of a POTS (plain old telephone service) line from the Bells has hovered in the $50 - $80 per month price range. During this same time period, integrated DS1 (digital signal 1) lines - which is the equivalent of 24 standard lines - have come down in price from $1000 per month to $400. Small to medium size businesses who have more than 5 phone lines can now actually save money by upgrading their service.

Adoption of new technologies take time, and dynamic integrated T1 service is no different. Since the telephone service is regarded more as a utility than anything, business pay very little attention to changes in the industry. Significant price reductions and incentive packages need to be placed on their doorstep by proactive consultants and telecom salespeople in order to grab their attention. However, once the new technology begins becoming commonplace in the industry, momentum builds and soon the new products become standard. Businesses soon see themselves at a disadvantage to their piers if they don't adapt and keep up.

"For years I've played tug-o-war with the phone company who provided voice and data service to my toy manufacturing company" commented Troy Bergfeld of Houston Texas. "They kept trying to sell me services I didn't need, it took them months to finally send me a correct bill, and I wasn't able to recapture bandwidth from my T1 line when nobody was using the phone. Now that has all changed - my Telarus product specialist recommending I give XO Communications a try. Now I use their FLEX T1 product and I pay less and get exactly what I want. I have even add another T1 seamlessly when the time comes for my business to expand."

Once a forgotten segment of the business telecommunication landscape, small to medium size businesses are finally being serviced with products (like the dynamic integrated T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM services down the collective throats of SMB's at prices that resemble a mortgage rather than a telephone service. The recent progress made by CLECs leaves us thinking in hypotheticals. "What if the Clinton administration wouldn't have passed the Telecommunications Act of 1996, requiring RBOCs to lease their lines at reduces rates to the CLECs?" "Will the FCC continue to enforce this law, or will it be overturned by the powerful AT&T and Verizon lobbyists?" It is impossible to know either way, but for the time being we can just be grateful that the industry has evolved to the point were small businesses can actually benefit from telecommunications at an affordable rate.