Tuesday April 08, 2008, 05:42 am ET

Indiana, Apr. 08 /Brendan Luna/ -- During the 2000 Internet bubble meltdown, the telecom industry learned the hard way that wild spending on network infrastructure was not the best approach to attracting new business and investment. Over the past 7 years the industry, particularly the CLECs (Competitive Local Exchange Carriers) have been focusing on building products that offer more bang for the buck in order to compete with the Bells in their own backyards. One product that has become the flagship offering to small to medium size businesses is the dynamic integrated T1 line, which combines all the usefulness of 24 regular phone lines into a singe T-1 capable of delivering high-speed broadband on the same connection.

According to a recent study conducted by PK Communications Telecom Brokers Inc., the average cost of a POTS (plain old telephone service) line serviced by the Bells (AT&T, Verizon, and Qwest) have changed very little over the 10 year span from 1996, the year the Clinton Administration signed into law the Telecommunications Act, to 2006. The real change in the industry came in the T-carrier class of products, where customers can get up to 1.5 Mbps of bandwidth and 24 digital phone lines all in one package. Some CLECs like XO, TelePacific, Nuvox, One Communications, and even Covad are now offering rates well below the $550/month level, making the change seem like a no-brainer to thousands of customers.

Ultimately it all comes down to basic economics. Whenever a technology can offer more features for less money that what businesses are currently paying, it's just a matter of time before the flood gates open up with companies wanting to adapt the new standard. According to the Telecommunications Research Institute, headquartered in Miami, Florida, the mass migration to dynamic integrated service offerings is only being held back by a lack of education and/or the ability of carriers to reach their target market. "Most people are leery of advertising and solicitations by phone company salesman." comment Bill Bradley, analyst.

"The marriage of lower price points and feature-rich T-1 services have made it so that customers can now get more bang for less buck" observed Kent Stallions, telecom expert at PK Communications. "The good old days of the Bells charging people $50/month for regular POTs lines without them having another alternative are over. With the advent of sub-$450 dynamic integrated T1 service, businesses are able to get up to 1.5 Mbps of Internet connectivity and 24 phone lines all in one package, for less than what they pay now for 5 regular phone lines" Stallions continued.

Hopefully the CLECs can continue to push the boundaries of innovation and economics. The only thing that can keep them from the promise land is the gatekeeper of competition: the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you) who make it a point to spend more money lobbying in Washington DC than Exxon Mobile. With the help of super-CLECs like XO Communications, PAETEC, Nuvox, One Communications, Cavalier Telephone, and TelePacific, small business owners everywhere now have access to non-Bell service that is on par or better than those being offered by the former Bells. Integrated T1s that do more and cost less have transformed into a solid beach head for the newcomers.