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CLECs Target SMBs with Dynamic T1
Tuesday August 26, 2008,
12:16 pm ET
PALMER, Arkansas, Aug. 26 /Ron Franatovich/ --
During the 2000 Internet bubble meltdown, the telecom industry learned the hard way that
wild spending on network infrastructure was not the best approach to attracting new business
and investment. Over the past 7 years the industry, particularly the CLECs (Competitive
Local Exchange Carriers) have been focusing on building products that offer more bang
for the buck in order to compete with the Bells in their own backyards. One product that
has become the flagship offering to small to medium size businesses is the dynamic integrated
T1 line, which combines all the usefulness of 24 regular phone lines into a singe T-1
capable of delivering high-speed broadband on the same connection.
Adoption of new technologies take time, and dynamic integrated T1 service is no
different. Since the telephone service is regarded more as a utility than anything,
business pay very little attention to changes in the industry. Significant price
reductions and incentive packages need to be placed on their doorstep by proactive
consultants and telecom salespeople in order to grab their attention. However, once
the new technology begins becoming commonplace in the industry, momentum builds
and soon the new products become standard. Businesses soon see themselves at a
disadvantage to their piers if they don't adapt and keep up.
The Arkansas area is one place in particular where the analog to digital
revolution is gaining traction. One business owner we interviewed about
his recent decision to become a digital convert, Peter Anderson, explained
that "my biggest hindrance was my ignorance. Had I known that there was
a solution that would allow me to increase the number of voice lines,
get a full T1 (1.5 MB) of high-speed Internet, all for less than I was paying
for my POTS/DSL configuration, I would have made the move a long time ago."
Many others like Mr. Anderson are coming to the same conclusion.
The same basic economic model described in the book "Blue Ocean Strategies" is now being
applied to telecommunication services being offered to small businesses across the country:
more value for less money. According to many industry watch dogs, hundreds of thousands
of business will dump their POTs lines in favor of dynamic integrated T1 service within
the next 12 to 24 months, saving money in the process. With the introduction
of sub-$475 dynamic integrated T-service, customers are now able to receive up to 1.5 MBPS
of high-speed Internet with 24 digital phone lines all on one line, for less than what they
pay now for 5 regular phone lines" Stallions continued.
Hopefully the CLECs can continue to push the boundaries of innovation and economics.
The only thing that can keep them from the promise land is the gatekeeper of competition:
the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you)
who make it a point to spend more money lobbying in Washington DC than Exxon Mobile.
Recent advances in technology, fostered by competition from growing CLECs, is bringing
integrated T1 services to small business everywhere. And the trend doesn't look like
it will change anytime soon. CLECs continue to grow their networks, offering more
advanced services like metro ethernet, MPLS, and more.
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