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Integrated T1 Progress Report
Tuesday June 09, 2009,
07:24 am ET
ROBERTSON COUNTY, Texas, Jun. 09 /Michael Johnson/ --
Is there a resurgence in the popularity of telecommunications providers that compares with
the late 1990's? The answer may surprise you. Since the crash of the Internet bubble,
struggling telecoms have seen Darwin in action as many companies were forced with the
choice of bankruptcy or forced consolidation. However, some companies chose the road less
traveled: innovation. By offering customers more for less, many small to medium size
business customers are finding that they can upgrade to integrated T1 service for the
same cost of five regular phone lines.
The early adapters of this new technology have realized a cost savings that helps
them be more competitive in the market space. By saving hundreds of dollars each
month, which equates to thousands of dollars per year, small businesses are able
to do more while spending less on their telecom bill. This savings allows for
hiring of additional staff, upgrading equipment, and other activities that make
the enterprise more productive and profitable. Many in the industry see the
lack of mass adoption of this new technology as just shear ignorance and/or
a lack of trust for telecom sales people.
The Texas area is one place in particular where the analog to digital
revolution is gaining traction. One business owner we interviewed about
his recent decision to become a digital convert, Peter Anderson, explained
that "my biggest hindrance was my ignorance. Had I known that there was
a solution that would allow me to increase the number of voice lines,
get a full T1 (1.5 MB) of high-speed Internet, all for less than I was paying
for my POTS/DSL configuration, I would have made the move a long time ago."
Many others like Mr. Anderson are coming to the same conclusion.
The question remains, if this new technology is so progressive, why did it take over five
years to gain broad appeal to SMB's across the country? One industry analyst from the
Telecommunications Research Institute observed that many customers who consume commercial-grade
phone service became very untrusting of telecom providers after the Internet bubble burst
in 2000 and the MCI bankruptcy proceedings full of allegations of fraud and embezzlement.
After all, no customer wants to come to work one day just to find out that their connection
to the outside world has been shut down due to financially unstable service providers not
being able to run a profitable or ethical business. Now, due to a series of acquisitions
and mergers, the "survivors" are offering great products at rates that SMB's can't continue
to ignore. The CLEC's and Bells are quickly gaining traction with the very important
demographic.
CLECs are continuing to find new and loyal customers in the small business space, but
for how long will this trend continue? Will the RBOCs ever be able to give them a fight
on a level playing field? Only the FCC knows that answer to that question - all we can
do is be thankful for the past 12 years of progress and hope we never return to the
pre-1996 era of Telecommunications.
Once a forgotten segment of the business telecommunication landscape, small to medium
size businesses are finally being serviced with products (like the dynamic integrated
T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM
services down the collective throats of SMB's at prices that resemble a mortgage rather
than a telephone service.
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