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Flexible Products, Lower Prices
Friday December 05, 2008,
03:18 pm ET
MCKNIGHT, Pennsylvania, Dec. 05 /Richard Anderson/ --
Small businesses all over the country are discovering a whole new universe of broadband access.
As the price of commercial-grade telecommunication services continues to drop, more and more
enterprises are starting to drop their plain old telephone service lines in favor of all-digital
T1 trunks that deliver voice and data over the same connection. These new enhancements were
made possible by the increasing pace of consolidation in the telecommunication industry along
with the increasing value bigger phone companies can provide.
One might think that, given the cost - benefit analysis of the integrated T1 value
proposition, more businesses would be changing over to the new platform. However,
the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications
Research Institute, thinks that "phone companies have a problem with trust amongst
their user base. For many years, customers have dealt with increasing rates, long
hold times, and frustration in general. Now, it appears, the ice is finally starting
to melt and customers are opening themselves up to new technology.
To illustrate the types of decisions that small business owners are faced with
on a daily basis, we interviewed Glenda Probst, small business owner in Los
Angeles, California, about her recent move to a dynamic integrated T-1.
"I was in a quandary about how to go about expanding the number of voice
lines to my business. Before making the move to a dynamic integrated line,
I was using POTs lines. After the fifth line, my bill was above $300/month,
not including my $100/month DSL connection. Now, I have 12 pure digital
voice lines, 1.5 MB of broadband, and I pay under $400 for it. It was a major
upgrade in service with a reduction in total price. I only wish I'd learned
about this product sooner."
The same basic economic model described in the book "Blue Ocean Strategies" is now being
applied to telecommunication services being offered to small businesses across the country:
more value for less money. According to many industry watch dogs, hundreds of thousands
of business will dump their POTs lines in favor of dynamic integrated T1 service within
the next 12 to 24 months, saving money in the process. With the introduction
of sub-$475 dynamic integrated T-service, customers are now able to receive up to 1.5 MBPS
of high-speed Internet with 24 digital phone lines all on one line, for less than what they
pay now for 5 regular phone lines" Stallions continued.
The only thing that can get in the way of future progress is the law. You know, the one
that requires the RBOCs to lease their local loops to CLECs at a reduced rate so that
the customer can get a dedicated connection between their office and the CLECs' network.
If the FCC decided to lift this requirement, this whole deck of cards could come down
in a hurry, and when it does, you can kiss dynamic integrated T1 service for under $500
good bye!
Evolution has lead to a better, cheaper alternative to TDM services that the Bells were
peddling for decades in a vacuum of competition. Now the industry, lead by the innovation
and great business practices of the CLECs, seems to have turned a corner - leaving the
incumbents playing catchup. Obviously, the main benefactor of all of this competition
is the small to medium size business - a segment of the market that was taken for granted
until today.
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