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CLECs Target SMBs with Dynamic T1
Friday July 10, 2009,
04:38 am ET
SPRING LAKE, Minnesota, Jul. 10 /Brendan Luna/ --
Is there a resurgence in the popularity of telecommunications providers that compares with
the late 1990's? The answer may surprise you. Since the crash of the Internet bubble,
struggling telecoms have seen Darwin in action as many companies were forced with the
choice of bankruptcy or forced consolidation. However, some companies chose the road less
traveled: innovation. By offering customers more for less, many small to medium size
business customers are finding that they can upgrade to integrated T1 service for the
same cost of five regular phone lines.
Integrated T1s comes in two basic configurations: digital and analog trunks, with a trunk
being a 24-line (or channel) bundle. The newer, digital trunks, however, are able to
run both voice and data over the same channels. By assigning priority to the voice
traffic whenever it is present, a dynamic integrated trunk can provide the end-user
with a full 1.5 MBPS of data throughput if no phone calls are in progress. As more
voice lines are required, less data lines are available. Analog trunks are all
pre-assigned to either voice or data traffic, and do not reconfigure in the event
there is no voice traffic.
One might think that, given the cost - benefit analysis of the integrated T1 value
proposition, more businesses would be changing over to the new platform. However,
the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications
Research Institute, thinks that "phone companies have a problem with trust amongst
their user base. For many years, customers have dealt with increasing rates, long
hold times, and frustration in general. Now, it appears, the ice is finally starting
to melt and customers are opening themselves up to new technology.
To see how customers are reacting to this new product, we interviewed a series of
small business owners in Minnesota who are currently using the service. One such
individual shared with us his enthusiasm for the enhanced capabilities dynamic
service offers. "When I was first contacted about the dynamic integrated T1,
I was deeply skeptical of what I was hearing. Over the course of my brief
dealings with telephone companies, all I got was less service with more cost.
Now I am happy to say that I am getting more for less, which makes for one
very happy customer."
Change does not happen quickly in an industry as so heavily regulated as Telecommunications.
Recent industry consolidation has provided huge alternatives to the incumbents, who
are now under pressure to keep up with new technologies while charging better prices
to retain and attract new customer bases.
Expect innovation to continue on its upward spiral as the CLECs continue to expand
their footprints as well as their customer bases. Barring any funny stuff from the FCC,
the CLECs will be here to stay. Sorry Ma Bell.
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