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CLECs Gain Ground with SMBs
Thursday May 14, 2009,
03:29 am ET
MARCELL, Minnesota, May. 14 /Ron Franatovich/ --
The way business connect to the digital universe is changing. More and more enterprises are
discovering the new broadband options made available to them through a series of cost cutting
measures by telecommunication providers. With the recent rush to consolidate, more and more
features are being crammed into the current service offerings, which continue to fall in price
bringing products like integrated T1 service into the price range of the vast majority of
small to medium-size businesses.
One might think that, given the cost - benefit analysis of the integrated T1 value
proposition, more businesses would be changing over to the new platform. However,
the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications
Research Institute, thinks that "phone companies have a problem with trust amongst
their user base. For many years, customers have dealt with increasing rates, long
hold times, and frustration in general. Now, it appears, the ice is finally starting
to melt and customers are opening themselves up to new technology.
To see how customers are reacting to this new product, we interviewed a series of
small business owners in Minnesota who are currently using the service. One such
individual shared with us his enthusiasm for the enhanced capabilities dynamic
service offers. "When I was first contacted about the dynamic integrated T1,
I was deeply skeptical of what I was hearing. Over the course of my brief
dealings with telephone companies, all I got was less service with more cost.
Now I am happy to say that I am getting more for less, which makes for one
very happy customer."
Ultimately it all comes down to basic economics. Whenever a technology can offer
more features for less money that what businesses are currently paying, it's just
a matter of time before the flood gates open up with companies wanting to adapt
the new standard. According to the Telecommunications Research Institute, headquartered
in Miami, Florida, the mass migration to dynamic integrated service offerings
is only being held back by a lack of education and/or the ability of carriers to
reach their target market. "Most people are leery of advertising and solicitations
by phone company salesman." comment Bill Bradley, analyst.
Hopefully the CLECs can continue to push the boundaries of innovation and economics.
The only thing that can keep them from the promise land is the gatekeeper of competition:
the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you)
who make it a point to spend more money lobbying in Washington DC than Exxon Mobile.
Once a forgotten segment of the business telecommunication landscape, small to medium
size businesses are finally being serviced with products (like the dynamic integrated
T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM
services down the collective throats of SMB's at prices that resemble a mortgage rather
than a telephone service.
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