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Prices Continue to Come Down on Integrated Products
Monday July 06, 2009,
03:56 am ET
FREMONT, Kentucky, Jul. 06 /Jason Young/ --
For many small to medium size businesses, higher productivity with relation to their broadband
and voice services is just around the corner. Thanks in part to the recent price reduction trend
in the industry, carriers have deemed it necessary to consolidate in order to offer more services
at a lower cost than their rivals. Overlapping networks have been consolidated into leaner, more
feature-rich versions of their previous selves, dramatically lowering the price small businesses
pay for the popular dynamic integrated T-carrier (T-1) lines that combine local voice and
high-speed Internet service into one connection.
The question remains, if this new technology is so progressive, why did it take over five
years to gain broad appeal to SMB's across the country? One industry analyst from the
Telecommunications Research Institute observed that many customers who consume commercial-grade
phone service became very untrusting of telecom providers after the Internet bubble burst
in 2000 and the MCI bankruptcy proceedings full of allegations of fraud and embezzlement.
After all, no customer wants to come to work one day just to find out that their connection
to the outside world has been shut down due to financially unstable service providers not
being able to run a profitable or ethical business. Now, due to a series of acquisitions
and mergers, the "survivors" are offering great products at rates that SMB's can't continue
to ignore. The CLEC's and Bells are quickly gaining traction with the very important
demographic.
The early adapters of this new technology have realized a cost savings that helps
them be more competitive in the market space. By saving hundreds of dollars each
month, which equates to thousands of dollars per year, small businesses are able
to do more while spending less on their telecom bill. This savings allows for
hiring of additional staff, upgrading equipment, and other activities that make
the enterprise more productive and profitable. Many in the industry see the
lack of mass adoption of this new technology as just shear ignorance and/or
a lack of trust for telecom sales people.
The adoption of any new telecommunications platform is never instantaneous. Many
technologies, like VoIP for example, have been in the works for years without
gaining much traction. Enterprises see communications as their life blood. Even
though many are becoming aware of newer, cheaper mediums by which they can conduct
business, the risk still outweighs the rewards in their minds. Couple the
'if it isn't broken, why fix it?' mind set with the telecom meltdown of the early
2000's and it isn't surprising that widespread adoption of new telecom services
has lagged. However, the new technologies of IP-based voice systems are finally
starting to gain an audience, and the chorus of satisfied customers continues to
grow. As this momentum pushes forward, so does general acceptance of it viability.
Hopefully the CLECs can continue to push the boundaries of innovation and economics.
The only thing that can keep them from the promise land is the gatekeeper of competition:
the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you)
who make it a point to spend more money lobbying in Washington DC than Exxon Mobile.
Once a forgotten segment of the business telecommunication landscape, small to medium
size businesses are finally being serviced with products (like the dynamic integrated
T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM
services down the collective throats of SMB's at prices that resemble a mortgage rather
than a telephone service.
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