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CLECs Target SMBs with Dynamic T1
Tuesday May 19, 2009,
07:54 pm ET
GURNEE, Illinois, May. 19 /Ron Franatovich/ --
Higher productivity for small to medium sized businesses is just around the corner thanks
to commercial grade broadband services that are now being delivered at a fraction of their
previous cost. Due to the ever increasing competitive marketplace and a mad dash to consolidate
networks, telecoms are offering their premium business services to small businesses for a fraction
of what they used to cost just a few years ago. Businesses who use more than four regular phone
lines can now upgrade to dynamic integrated T-carrier circuits for the same price.
Given the fact that many companies still to this day have yet to make the change to digital
SIP-trunking enabled dynamic T1s, one must ask why the delay? The value proposition that
dynamic adds and the economic benefits are there, however, the technology is slow to be
adopted by mainstream corporations. One reason for this lag is the bad reputation that
telecom companies have built for themselves through the meltdown of the industry from
2000 to 2003, when many companies either went out of business, merged with other larger
companies, or just hunkered down and weathered the storm. Now that the industry has made
great strides to stabilize by offering better rates, better products, and better customer
service, small business owners are gradually starting to listen to the presentations being
made by consultants and inside sales agents. With that increase in confidence, and with
the growing number of testimonials being offered by happy customers, businesses are becoming
less reluctant to make the jump.
With any new advancement in technology there is usually a lag in the time it take
users known as "early adapters" to try out and begin using the new services themselves.
Although dynamic T1 service has been available in many US markets since 2005, it's
just now that we have observed people beginning to embrace the new technology. One
such business that recently changed from a voice PRI and data T1 line on to one,
dynamic T1 line is Jason Oliver, a small business owner in Los Angeles, California.
"When I found out that I could replace my two T1's with one single dynamic integrated
circuit (offered by TelePacific Communications), I had two thoughts: 1- where do I
sign, and 2- why didn't someone tell me about this sooner!"
"I think the telecom industry in general has turned a corner" opined Jerry Gold of
Boston, Massachusetts. "They have finally developed products that are understandable
by the industry outsider and, thanks to competition, priced these services in a
range that most small businesses can afford. For over 20 years I dreaded dealing
with 'the phone company'. But now that I've switched over to One Communications,
my integrated T1 is doing everything I need it to, for under $450/month. One
actually answers their customer service calls and makes me feel like I'm part
of their family. It was a long time coming, but I'm finally able to end the
fight with the phone company so I can focus on my sports memorabilia store."
Hopefully the CLECs can continue to push the boundaries of innovation and economics.
The only thing that can keep them from the promise land is the gatekeeper of competition:
the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you)
who make it a point to spend more money lobbying in Washington DC than Exxon Mobile.
Looking in the crystal ball of the future, it is clear that new an innovated services
being offered by the few super-CLECs remaining will drive innovation higher and prices
lower. New technology is being pressed to the forefront by lower prices that the mainstream
of small businesses everywhere can comfortably afford.
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