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Flexible Products, Lower Prices
Wednesday June 10, 2009,
09:58 pm ET
BRADENTON BCH, Florida, Jun. 10 /Jason Young/ --
Is there a resurgence in the popularity of telecommunications providers that compares with
the late 1990's? The answer may surprise you. Since the crash of the Internet bubble,
struggling telecoms have seen Darwin in action as many companies were forced with the
choice of bankruptcy or forced consolidation. However, some companies chose the road less
traveled: innovation. By offering customers more for less, many small to medium size
business customers are finding that they can upgrade to integrated T1 service for the
same cost of five regular phone lines.
"I am very satisfied with my new XO dynamic T1" added Mike McLoude, a small business
owner in Santa Monica, California. "The flexible nature of the system allows me to
conduct business with the same efficiency as many of my bigger competitors, for less
than what they pay." Mr. McLoude is not alone - many Californians are seeing the
technology light and taking the leap of faith away from traditional TDM.
The irony of the new small business communications revolution is that it took so long
to gain traction. The whole idea of reclaiming inactive voice channels for data applications
is not new, and was introduced by many CLEC operators over five years ago. So why did
it take so long for SMB's to adopt the technology and make the change? One might argue
that the Internet bubble burst in 2000 shook many people's confidence in telecommunications,
one of the hardest hit industries. With so many telecoms going out of business, or merging
with other small players just to stay solvent, many customers took the "wait and see"
approach before making the decision to entrust their communications with a company not
associated with Ma Bell. Now that economic Darwinism has taken hold, the remaining companies
are attracting new customers who see the benefits of the new technology without the downside
risk of loosing service or not being able to get through to customer service in the pinch.
Integrated T1s comes in two basic configurations: digital and analog trunks, with a trunk
being a 24-line (or channel) bundle. The newer, digital trunks, however, are able to
run both voice and data over the same channels. By assigning priority to the voice
traffic whenever it is present, a dynamic integrated trunk can provide the end-user
with a full 1.5 MBPS of data throughput if no phone calls are in progress. As more
voice lines are required, less data lines are available. Analog trunks are all
pre-assigned to either voice or data traffic, and do not reconfigure in the event
there is no voice traffic.
The recent progress made by CLECs leaves us thinking in hypotheticals. "What if the
Clinton administration wouldn't have passed the Telecommunications Act of 1996, requiring
RBOCs to lease their lines at reduces rates to the CLECs?" "Will the FCC continue to
enforce this law, or will it be overturned by the powerful AT&T and Verizon lobbyists?"
It is impossible to know either way, but for the time being we can just be grateful
that the industry has evolved to the point were small businesses can actually benefit
from telecommunications at an affordable rate.
Looking in the crystal ball of the future, it is clear that new an innovated services
being offered by the few super-CLECs remaining will drive innovation higher and prices
lower. New technology is being pressed to the forefront by lower prices that the mainstream
of small businesses everywhere can comfortably afford.
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