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Prices Continue to Come Down on Integrated Products
Tuesday August 12, 2008,
08:05 pm ET
LINCOLN, Arkansas, Aug. 12 /Jeff Johnson/ --
Higher productivity for small to medium sized businesses is just around the corner thanks
to commercial grade broadband services that are now being delivered at a fraction of their
previous cost. Due to the ever increasing competitive marketplace and a mad dash to consolidate
networks, telecoms are offering their premium business services to small businesses for a fraction
of what they used to cost just a few years ago. Businesses who use more than four regular phone
lines can now upgrade to dynamic integrated T-carrier circuits for the same price.
One might think that, given the cost - benefit analysis of the integrated T1 value
proposition, more businesses would be changing over to the new platform. However,
the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications
Research Institute, thinks that "phone companies have a problem with trust amongst
their user base. For many years, customers have dealt with increasing rates, long
hold times, and frustration in general. Now, it appears, the ice is finally starting
to melt and customers are opening themselves up to new technology.
"The marriage of lower price points and feature-rich T-1 services have made it so that
customers can now get more bang for less buck" observed Kent Stallions, telecom expert
at PK Communications. "The good old days of the Bells charging people $50/month for
regular POTs lines without them having another alternative are over. With the advent
of sub-$450 dynamic integrated T1 service, businesses are able to get up to 1.5 Mbps
of Internet connectivity and 24 phone lines all in one package, for less than what they
pay now for 5 regular phone lines" Stallions continued.
At $50 to $75 per month, the average small business telephone customer could expect to pay
up to $750 for just 10 regular phone lines, which come with only a standard set of features
such as Voicemail, Caller ID, and Three-way calling. From 2000 to 2005, the cost of a
dynamic integrated T1 line was well over $800, making it an unattractive option from a
pure cost point of view. However, that paradigm has changed with the introduction of
sub-$400/month price plans and features that make the old POTs lines look pre-historic.
But how much longer will we continue to see improved technology, services, and prices?
It's all in the hands of the Federal Communications Commission, as they have the power
to sqwash the CLECs by proxy. No wonder AT&T and Verizon are the two biggest lobbying
powers in Washington. It makes you wonder what kind of services they would be able to
offer had they plowed that money into R&D instead of politics.
Change does not happen quickly in an industry as so heavily regulated as Telecommunications.
Recent industry consolidation has provided huge alternatives to the incumbents, who
are now under pressure to keep up with new technologies while charging better prices
to retain and attract new customer bases.
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