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Flexible Products, Lower Prices
Friday January 29, 2010,
03:18 am ET
BLACKVILLE, Arkansas, Jan. 29 /Craig Docken/ --
Is there a resurgence in the popularity of telecommunications providers that compares with
the late 1990's? The answer may surprise you. Since the crash of the Internet bubble,
struggling telecoms have seen Darwin in action as many companies were forced with the
choice of bankruptcy or forced consolidation. However, some companies chose the road less
traveled: innovation. By offering customers more for less, many small to medium size
business customers are finding that they can upgrade to integrated T1 service for the
same cost of five regular phone lines.
Adoption of new technologies take time, and dynamic integrated T1 service is no
different. Since the telephone service is regarded more as a utility than anything,
business pay very little attention to changes in the industry. Significant price
reductions and incentive packages need to be placed on their doorstep by proactive
consultants and telecom salespeople in order to grab their attention. However, once
the new technology begins becoming commonplace in the industry, momentum builds
and soon the new products become standard. Businesses soon see themselves at a
disadvantage to their piers if they don't adapt and keep up.
With any new advancement in technology there is usually a lag in the time it take
users known as "early adapters" to try out and begin using the new services themselves.
Although dynamic T1 service has been available in many US markets since 2005, it's
just now that we have observed people beginning to embrace the new technology. One
such business that recently changed from a voice PRI and data T1 line on to one,
dynamic T1 line is Jason Oliver, a small business owner in Los Angeles, California.
"When I found out that I could replace my two T1's with one single dynamic integrated
circuit (offered by TelePacific Communications), I had two thoughts: 1- where do I
sign, and 2- why didn't someone tell me about this sooner!"
There are two basic "integrated" DS-1 configurations, analog and digital. The 24-line
bundle in which they come is termed a "trunk". The main difference between analog and
digital trunks is their flexibility. With digital trunks, voice lines not in use
can be dynamically reconfigured to carry data traffic, so they don't sit idle.
Analog trunks on the other hand can not change their function once configured
by the service provider. Data channels remain data channels and the same for
voice channels, even if there is no voice traffic.
Evolution has lead to a better, cheaper alternative to TDM services that the Bells were
peddling for decades in a vacuum of competition. Now the industry, lead by the innovation
and great business practices of the CLECs, seems to have turned a corner - leaving the
incumbents playing catchup. Obviously, the main benefactor of all of this competition
is the small to medium size business - a segment of the market that was taken for granted
until today.
CLECs are continuing to find new and loyal customers in the small business space, but
for how long will this trend continue? Will the RBOCs ever be able to give them a fight
on a level playing field? Only the FCC knows that answer to that question - all we can
do is be thankful for the past 12 years of progress and hope we never return to the
pre-1996 era of Telecommunications.
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